Take these FREE resources and edit as you please. Add your byline, distribute through ads, direct-mail and e-mail and watch your notoriety and industry respect rise dramatically. And if you Subscribe to New York Trust broker-training and use our Marketing & Sales Aids, you will see your income increase exponentially.

 Just a short thought for you before, you get into the FREE marketing resources...

What part will you play?

In many respects, the year 2008 is like the year 1500 and the year 1900. In the year 1500, 14 years had passed since a German printer named Johann Gutenberg had printed the first Bible. Printing technology was in its infancy. No one could fully understand that this printing press would lead to an explosion of knowledge as ideas could now be communicated worldwide.

            Thus, the printing press unleashed a wave of information that fostered creativity and enabled development of Newtonian physics, advances in medicine, science, manufacturing, metallurgy and many other areas. It would have been virtually impossible in the year 1500 to understand fully the impact of the printing press on history and society.

            In 1900, the world had just learned of several new inventions. At that time, it was difficult to understand the future impact of the light bulb, the internal combustion engine, the telephone and the discovery of radioactivity. Yet during the next 20 years, the industrial revolution transformed the world. There were widespread increases in mobility and productivity through the automobile. Electrification was available in most major cities. Radio had become very commonly used. Life had changed in many different ways.

            Similarly, life changed during the period 1985 – 2005 as the result of the information revolution. During this 20-year period, society as a whole began to understand how to use personal computers effectively.

The Internet Decade:

             What then will happen in the new millennium? 

             In many respects, the Internet is simply a worldwide computer linked by high-speed access lines of communication. It will have perhaps 100 million nodes by the end of the next decade and we will be learning how to make effective use of this enormous information and communication resource. The Internet is not unlike the printing press in 1500 or movies in 1920. The technology is becoming effective, but still is not fully mature. For example, the movies in the early part of the twentieth century were silent movies with subtitles. When the “talkies” began to emerge, the ability of movies to express a fuller dimension increased dramatically.

            Similarly, as technology and software are enhanced during the coming decade, the Internet will progress from a series of pictures with captions to a medium that can truly present our trust planning concepts almost as if we were right there in front of the client.

            By 2008, there will be widespread use of broadband Internet. The cable modem and digital subscriber line (DSL) modems will be widely used and will produce a thirty-fold increase in access speed. When this speed enhancement occurs, the use of the Internet will increase dramatically and the ability of Internet providers to stream graphic, audio and video content will increase dramatically.

            By perhaps 2010 there will be 50 low-altitude Internet satellites. It will then be possible to have broadband wireless Internet service from these satellites. This will make feasible a hand-held device the size of a TV remote control that Internet Service Providers will give away just like they used to mail out AOL disks. They will give you the device and make their money when you activate their service. And while this type of device distribution marketing has been championed as revolutionary, it is far from new. As a matter of fact, it began over 120 years ago when King Gillette gave out his razors and then sold men the blades!

Internet Marketing for Trust Planning

   Internet access to medical information and medical services will encourage most seniors to have web access and to use e-mail. Indeed, once high-quality voice conversion technology is effective, the ability for seniors to use electronic media will increase dramatically.

             Virtually all charities will be using web marketing by the end of the decade. We have an opportunity to place ourselves strategically in those charities NOW. The potential of interactive technology is enormous  ¾ an interactive presentation will be five to 10 times as effective as the best existing color print ad. When the senior person has the opportunity to actually be part of the process and to receive back personalized information over the Internet, there will be an entirely new level of donor education available. This potential will be realized by the end of the decade. The combination of this interactive opportunity, the affluence of seniors and the education level that our brokers will receive will place us squarely in the forefront. 

             E-mail will be at least as important as direct mail by 2010. E-mail has an enormous advantage  ¾ it is free. Charities will begin to gather e-mail addresses as seniors migrate to the web. A regular e-mail newsletter with information about the charity, Social Security, Medicare, markets and other topical information would be of interest to many seniors. After all, seniors do have time to read this information. If the information is timely and the e-mail newsletter is linked to an easy-to-use web site, it will be well received. Furthermore, by 2010 color graphics, pictures and formatted text will greatly enhance the quality of e-mail. 

So, once again…I ask: What role will YOU play? 

New York Trust Planning Training holds that answer.

                                                                                Respectfully,

YOUR NAME

YOUR ADDRESS

CITY   STATE   ZIP

PHONE NUMBER

E-MAIL

WEB SITE

                Become a Media Star

You cannot become wildly successful by selling the same product… in the same manner… to the same market… that everyone else is after, period. 

That is why I can give  New York Trust-trained brokers  the market strategies and media delivery systems to make you tremendously successful by making you a media star. 

I will supply you with the system that makes you stand out in your area, someone who is widely respected, as an expert in financial matters. 

Appearing in print media gives you an instant credibility as most readers believe that you have been selected by the newspaper for your expertise and this virtually lends a third party endorsement, as to your knowledge and provides instant trust. 

The media has done such a wonderful job of convincing the public that they are there to give them the truth that your association with their newspaper vicariously aligns you with the truth. Readers feel that you were pre-screened.   

Let me help you “master the media ”. 

You are probably thinking. “ Why would any newspaper want to write about me? ” Well, because I am going to give you the material to make you a media star. 

First, you must understand the newspaper game. All papers have about the same split between news and advertising.  It is usually in the 65/35 ratio. 

You can’t have a paper that is all news because it will go out of business quickly, as it would have no advertising base to generate revenue. Similarly,  you cannot have a paper that is all advertising because no one would buy it. 

Very little of what is presented in the paper today is really news. The real news is on the TV and the Internet. It is instantaneous; the newspaper just rehashes it, the next day. 

Editors need to fill up a newspaper and since they don’t have any original news of their own…your’s will do just fine. Especially, if your “ news ”, like trust planning,  is targeted towards the majority of their readers…Senior Citizens…the last hold outs that actually read a newspaper. 

So, if you can give the paper something that appears to be news and help them fill that 65% side, they can go sell another ad. 

And here is how we will conduct this joint venture: 

I give subscribers a highly-effective press release template that I designed where you fill it in. Then through a process, I term,  

“ drip-interest marketing ”, every six weeks or so, you will submit an article to the financial editor on a timely subject such as Trust Planning, taxation of Social Security. Medicaid, Estate Taxes etc. 

These will be recently-written articles that are sent to you and you attach your byline. 

            These will be sent to the papers in your area.  

            Then your local business presence can really take off. 

            Once they publish your articles you have reprint rights. 

You cannot just reprint anything you see in the paper for your use but you sure can reprint your own material. 

Yes, you see that was what this whole thing was about from the beginning. 

You now have reprints of articles, bearing your name, from the Metropolis Gazette that you can use to market yourself. 

They can accompany letters that you may want to use to attract new clients.  

Of course, this letter is written, as if it is from a third party and stating: “ You may be familiar with Jim, if you are a reader of the Metropolis Gazette, as a he is a noted, expert and widely-sought contributor. ” 

If you are doing seminars, you want copies of these reprints on that table in the back, so people can take these expert articles with them. 

            Even if these people have never read your article or the   

            Gazette for that matter, it makes no  difference because:

·   You must be an expert because the media chose you 

·   You must be honest because the media checked you out 

·   You must be trustworthy, therefore, they can proceed

     with your advice without question and contact you 

         I can make you a media star and you can use  your new

         celebrity to leverage it into meeting new clients and people who 

         seek you out… rather than you chasing them.

         A bar of iron costs $5...

•   Made into horseshoes...it is worth $12        
•   Made into hypodermic needles..it is worth $3,5000 
•   Made into Rolex balance springs...it is worth $300,000  

           Your business image is what you make it.

          Subscribe to New York Trust training today and I will

          show you, how to make your business the Rolex of the

          area

                                                       Dr. Maguire

***************************************

When It’s Time To Sell The Corporation

For the past several years, publications in a wide variety of venues across America have drawn attention to the fact that as the parents of the “baby-boom” generation die, this country will find itself in the midst of the largest single transfer of wealth in the history of the world.    While the estimated size of the transfer will vary depending on the publication, few dispute the impact of this never-before-witnessed economic transition.

Perhaps nowhere is the impact more visible than when it comes to considering and planning for the sale of a corporation.   In fact, though the flurry of press and conversation revolving around this reality may have slowed a bit, the transition itself is already underway.   But an important message remains to be told.   What most articles and conversations fail to tell is that unless Americans plan for the transfer at a level heretofore unseen, Uncle Sam will be on the receiving end of a significant majority of this economic boom.

Almost since the inception of our tax code, lawmakers have taken calculated steps to encourage both thoughtful planning when it comes to the distribution of assets and the private support of the charitable organizations that play such a vital role in the shaping of our communities.

So, since a significant measure of economic resources resides within the structure of the Corporation, it is time to look at planning options that make it possible for you to sell a Corporation, transfer the value to the desired recipient, and communicate objectives and values at the same time. 

Avoiding The Incredible Shrinking Corporation

There are a number of legal types of corporations, but the largest number fall into what is known as a “C” Corporation.  While this type of legal structure obviously holds some attractive benefits for owners, they are also taxed at one of the highest levels in our current tax code.  Initially a “C” Corporation pays a 35% tax on its earnings.  Once this tax is paid, dividends may be distributed to shareholders where each individual is taxed at the respective personal income tax rate.  The net result of this structure is that the sum of these taxes on the earnings of a corporation can reach as high as 60%. 

While most accept this as the price for the benefits of a corporate structure, the rate of taxation becomes a major concern when the prospect of liquidation is being considered.  The bottom-line is that corporate value is the subject of a double tax.  A “C” Corporation worth 10 million dollars today may be worth as little as 4.5 million after a decision to liquidate.  And that is significant shrinkage when the objective is to pass value to family. 

Of course, liquidation isn’t always the only avenue.  The transfer of the business is often an attractive possibility.  But in almost any case where ownership is being transferred, some careful and strategic planning can minimize the shrinkage, insure objectives, and expedite the transfer of value.  Space here makes it impossible to even begin to cover the details of every option; but let’s look at a couple of the most popular planning strategies. 

The Smart Transfer To Children

In cases where a corporate founder would like to sell to a larger entity, the versatility of the Charitable Remainder Unitrust may be appropriate.  By transferring the business into a CRT, both short and long-term objectives can be realized.  However, in cases where the goal is to transfer the business to children or grandchildren, a variation on what is known as the Charitable Bailout presents some attractive benefits. 

The Charitable Bailout has three basic steps. 

1)   A portion of the business is given to children (or grandchildren) outright; 

2)    A portion of the value is transferred into a charitable remainder trust; 

3)   A portion of the income generated by the trust is used to fund an irrevocable insurance trust. 

The gift to children represented in item #1 above obviously initiates the movement of the business to the next generation.  And it is worth noting that when parents would like to begin the process while retaining control over the business, there are a number of planning techniques that provide for the movement of equity absent operational control. 

Step two, the utilization of the charitable remainder trust, triggers two very important benefits.  The charitable nature of the trust is that it represents an eventual gift to charity and results in a charitable income tax deduction that saves the parents on this year’s tax bill.  The CRT makes it possible to sell the corporate stock and bypass all capital gains tax.  The proceeds from this sale, 100% of the stock’s value, can then be invested to generate additional retirement income for the parents.  Since the stock of most family businesses is not traded publicly, the most likely one to purchase the stock from the Trust is the corporation. 

Now we’re ready for the final piece of this three-part puzzle.  With some of the new income from the stock sale, the parents fund an irrevocable insurance trust.  Upon the death of both Mom and Dad, this trust provides the children with the liquidity necessary to purchase the remaining stock from the family estate.  

Planning Is The Key To A Smart Transfer

No two cases are exactly alike.  But even though the particulars change for everyone, the message that careful planning maximizes value and minimizes shrinkage is consistent.  Our office of Planned Giving has professionals with the experience and training necessary to put together a plan specifically suited to your situation, designed to meet your objectives and maximize value for you and your family.